Unlike most other ports in India, Port Pipavav's location in southern Gujarat means that it is ideally situated to take advantage of a rich hinterland. Gujarat is one of India's primary cargo-generating states, accounting for approximately 20% of the country's export cargo and nearly 40% of its industrial output. With this cargo-rich region located essentially in Port Pipavav's backyard, its ability to attract cargo is exceptional. Some of the key markets that comprise this rich territory include: Rajkot, Jamnagar, Porbandar, Veraval, Amreli, Ahmedabad, Surat, Baroda, Bhavnagar and Mahuva.

Just beyond Port Pipavav's immediate hinterland are the abundant northwest markets of Rajasthan, Delhi/NCR and Punjab. Together, these areas generate approximately 60% of India's cargo, of which a majority is currently handled by Port Pipavav. Cargo-intensive markets in Rajasthan include Jodhpur, Bhilwara, Udaipur, Jaipur, Kota and Bhiwadi. In Punjab, Amritsar, Jalandhar, Ludhiana, Mandi Gobindgarh and Chandigarh produce a large volume of cargo.

These key markets in close proximity to Port Pipavav provide excellent opportunities for a wide variety of cargo types. These include industrial goods, agri-products, reefer cargo, minerals, handicrafts, fertilizer, textiles, coal, soda ash and many others.

With such a rich hinterland in its immediate proximity, and extremely cargo-heavy markets further north, Port Pipavav offers a highly strategic location for developing and attracting cargo opportunities.